MEDICA trade show pivots to virtual format for 2020 meeting in November

Messe Dusseldorf, the sprawling trade fair venue in Dussledorf, Germany, has announced its annual medical conference, MEDICA, will be held in a virtual format this year due to the COVID-19 pandemic.

In recent years, over 80% of MEDICA and COMPAMED exhibitors came from abroad — from around 70 different nations. The visitors traveled from about 170 nations, with the proportion of international visitors at 70%. Next year, MEDICA 2021 and COMPAMED 2021 will be held in a hybrid concept consisting of a combination of live platforms for trade visitors at the fairgrounds in Düsseldorf, Germany plus digital offerings.